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Have an idea for a project, campaign, startup or social enterprise - with a big vision and minimal budget?
Learn how you can get started, or how to grow your big idea with smart, effective use of social media and other online platforms available freely.
Join communications strategist and digital media practitioner David Hood, for this practical one day workshop packed with knowledge, tips and insights from over five years of experience working with leading organisations including Greenpeace, Hub Melbourne, RMIT, School for Social Entrepreneurs and TEDxMelbourne, and social entrepreneurs and change-makers from all over the world.
You will learn how you can use social media and a suite of other online tools to:
- grow awareness of your project, campaign or enterprise
- provide engaging ways to attract supporters and enable action
- raise funds, build community and collaborate online
- promote and extend the experience of your events face-to-face and online
- extend the reach and improve the impact of the work you are doing to achieve your vision
You'll be taken through best practice on setting up your online presence, creating and sharing content and building community and providing pathways to action.
We'll cover how to use:
- social media platforms including Facebook, Twitter, Google +, YouTube, Flickr and LinkedIn
- blogging and web platforms WordPress, Tumblr and Posterous
- Eventbrite, Meetup and Storify for events
- email and newsletter site Mailchimp
- mobile apps so you can create and share content anywhere
We'll also cover branding, design, useful resources and tools for online collaboration and productivity.
Registration includes optional 30 minute follow-up communications strategy consultation with David via skype.
Lunch, morning tea and afternoon tea provided.
To provide an optimal learning experience workshop size will be kept to 15 participants. Please register early to ensure your place.
David Hood has been working with not-for-profits and community organisations for over 15 years - including more than three years at Greenpeace Australia where he worked in Communications and Public Engagement and was the Campaign Project Leader on the successful viral campaign against Nestle for deforestation.
In the last five years David has experienced the growing effectiveness of the web and social media to connect and enable communities to come together, collaborate, and take action on issues ranging from malaria and climate change, to mental health and girls' education.
The use of social media has been deeply integrated into David's current projects as founder of Doing Something Good, host of The Collaboratory Melbourne and producer of the Gathering Unconference. His mission is to realise the potential of the strategic use of the social web, emerging models for business and collaborative networked communities to build better futures for all, together.
A recent graduate of the School for Social Entrepreneurs program, David was recently named Victorian Social Entrepreneur of the Year.
When & Where
Hub Melbourne
673 Bourke St
Melbourne,
Victoria 3000
Australia
Friday, 9 March 2012 from 9:30 AM to 4:30 PM (GMT+1000)
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Hosted By
Doing Something Good
Doing something good? Together, we'll do something better.
We connect people and organisations doing something good from across sectors and diverse disciplines, and facilitate opportunities for collaboration through face-to-face events and online platforms.
We offer programs to build your capability, grow reach and increase impact. We work with you to co-create campaign and communications strategies with positive social and environmental outcomes.
We partner with you to develop projects with your community, harnessing the potential of emerging technologies, systems and networks to build better futures for all, together.
